As Art Director at Cocolab (formerly Cocofloss), I led all visual creative across digital, print, and physical touchpoints—from email marketing, social content, and packaging to our website, Amazon storefront, trade show booth, and OOH campaigns. I planned and art directed photo and video shoots, building detailed mood boards and shot lists to ensure each asset aligned with brand goals. I managed a network of freelancers including designers, illustrators, photographers, and motion artists, while also mentoring our small in-house creative team. Some major milestones included rolling out the new website and rebrand refresh, rolling it out across packaging, printed materials, and digital platforms.