For Adweek 2020, Google wanted to create a unique experience with analog elements for its attendees since the conference would not be in person due to the pandemic. I collaborated with a team of creatives to brainstorm concepts and execute deliverables for a digital and physical marketing mixtape experience. I contributed mood boards and concepts for the overall direction of the project, layout options for the make your mixtape questionnaire website, packaging design for the attendee package, and email design. The project was influenced by the retro and playful nature of cassettes while staying on brand for Google.

Collaborators: Claudia Chagui (Art Director), Morgan Garleff (Designer), Little Troop (Designers), Sebastian Abboud (Illustrator), RESN (Website Development)