TAWKIFY
Matchmaking Made Modern
Working closely with product, engineering, marketing and leadership I helped transition Tawkify from a mostly analog system into a web app experience. Matchmakers were previously using a scattered mix of phone calls, email and third party tracking systems to match and communicate with their clients. As Tawkify scaled from 2012 to now, to become one of the top matchmaking companies in the US, it was time their internal systems and customer experience evolved too.
MY ROLE
Product Design
Brand Design
RESPONSIBILITIES
User Flows
Wireframes
High Fidelity handoff to engineering
Prototypes
Landing pages built in Figma Sites
CREDITS
Project Managers: Doris Lin, Lana Williams
ONBOARDING
Updated onboarding to be a concise and easy flow that customers can fill out without getting bored or overwhelmed.
WELCOME TOUR
Because we have old customers as well as new customers using our new web app, we created a welcome tour to guide them through how to use their new home for matchmaking.
PROFILE COMPLETION
Through numerous iterations and user testing, we developed Levels to keep customers motivated while filling out their profile, unlocking near features at each level. The more they fill out, the better their matches become aligning on shared values and lifestyles.
REFERRALS
Often, our best customers arrive through word of mouth and referrals. We built a referral program that’s simple to share and rewards you for recommending us.
GROWTH
We developed a Growth tab featuring quizzes and articles designed to help customers strengthen their relationship skills. The feature aims to maintain engagement between dates and provide value beyond matches and dates.